The use of social media is increasing day-by-day, so much so that it has become an important aspect of our lives. Social media sites like Facebook, LinkedIn, and Twitter can support business organizations by strengthening and expanding their networks. Today, most of the organizations are including social HR software into their strategic planning for recruiting and other HR-related tasks.
Enterprises can easily leverage social media to reach targeted candidates with job postings, engage with them, and answer questions. Professional social media sites such as LinkedIn enable HR recruiters to perform targeted searches so that they can find candidates with specific knowledge, skills and experience. Recruiters can use LinkedIn profiles as a base and search in other media sites to develop a well rounded profile. Applicants are also using company profiles posted on these sites to develop list of enterprises where they would be interested in working. Social media makes it simple for current employees to refer their own contacts.
Social networking sites enable enterprises to improve communication and productivity among employees. Employees can join in specific work groups and engage in conversations with other professionals in similar industries. This can broaden employees’ knowledge base and also enable organizations to generate new and innovative ways to meet their challenges. By using these sites employees can create targeted professional networks which help them stay up-to-date with market trends. Social media allows organizations to create pools and encourage employees to participate. This can improve employment practices or point out deficiencies in human capital practices and policy.
Social media has changed the way we learn and communicate in our personal lives. A sophisticated social HR software solution helps organizations attract, recruit top talent and develops a strong workforce.